The launch of Apple iPad Mini is part of the planned strategy formed by to tap the 7 inch tablet market. Apple has unrivaled product in 10 inch tablet market that is iPad. More than half of the US population owns an iPad which tells its success story. But Apple was feeling unrest due to the extended success of Samsung Galaxy Nexus series tablet based on Android apps development. Though iPad Mini did not received the same response as for previous products. But then as per experts it has the pote
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